When it comes to playing in a major hockey market, few cities compare to Montreal. The spotlight shines brighter, the expectations are higher, and the opportunities off the ice can be just as significant as those on it.

For players and their families, moving to Montreal isn’t just a change of scenery—it’s a complete lifestyle upgrade, opening doors that might have remained closed elsewhere.

This unique reality has already started to pay dividends for Noah Dobson and his wife, Alexa, who wasted no time making their mark in the city.

Barely settled into their new home, the couple has already caught the attention of major brands eager to partner with the newest faces in town.

Their arrival in Montreal has not only generated excitement among Canadiens fans but also set the stage for a new chapter filled with high-profile opportunities and glamorous moments.

As the Dobsons step into the limelight, they’re proving just how quickly life can change when you play—and live—in one of hockey’s most iconic cities.

Noah and Alexa Dobson

Photo credit: Alexa Dobson IG

There’s an element that’s often underestimated when talking about the reality of playing in a market like Montreal.

NFL players sometimes mention this reality when comparing a team like the Dallas Cowboys to a team like the Cleveland Browns – and it also applies (on a much smaller scale) to the NHL.

A player who plays for a team like the Montreal Canadiens will find it much easier to land endorsement deals, secure partnerships, and so on, compared to a player on a team like the Utah Mammoth (or even the New York Islanders).

That said, it looks like Noah Dobson is already taking advantage of this – and we love it.

Noah Dobson and his wife, Alexa Dobson, have already decided to partner with a company

Immediately after their arrival in Montreal, Noah Dobson and his wife chose to team up with the prestigious Cadillac brand.

“So proud to be Caddy ambassadors!

Thanks to our partners at Cadillac and Cadillac Motors for providing us with courtesy vehicles for our wedding week, and for being part of our most special day.”

The photos are stunning!

Cadillac itself even replied to the post.

“Congratulations on your special day!”

– Cadillac

We love it!

We wish them all the happiness in the world, and we can’t wait to see them at the Bell Centre in just a few weeks.