Juliette Herrera made a statement at Australian Fashion Week 2025 – and it wasn’t just her eye-catching outfit that had everyone talking.

The former Bachelor star and her fashion designer boyfriend Sasha Conte made their fashion week debut in style, launching their bold new label YEMAT, which quickly became the talk of Carriageworks.

Juliette, known for her glam Bachelor-era looks, looked stylish in a bold, edgy ensemble that effortlessly fused streetwear with Western flair.

The Bachelor star rocked an oversized black sweatshirt dress emblazoned with the YEMAT logo down one sleeve, showcasing her toned legs with confidence.

She accessorised the monochromatic ensemble with a wide-brimmed black leather cowboy hat and matching black leather Western-style boots with harness detailing, adding a rebellious, frontier-inspired twist to her fashion week appearance.

The couple were spotted staging an impromptu street-style photoshoot outside the event venue.

Juliette Herrera made a statement at Australian Fashion Week 2025 – and it wasn’t just her eye-catching outfit that had everyone talking

The former Bachelor star and her fashion designer boyfriend Sasha made their fashion week debut in style, launching their bold new label YEMAT, which quickly became the talk of Carriageworks

French singer Stan Rittner dressed in a daring silver faux snakeskin Yemat vest baring his chest, emblazoned with the brand’s name in bold block lettering.

Stan accessorised with clear-lens glasses, a chunky diamond necklace and slicked-back hair, channeling 90s runway rebel energy.

Speaking exclusively to Daily Mail Australia, Juliette opened up about returning to her fashion roots to support Sasha’s dream.

‘I left the fashion industry in 2018 after styling some celebs in Hollywood and working in mags like Cosmo, Cleo, Dolly and Oyster,’ she revealed. ‘But Hollywood was too intense and scary for me.’

‘I never thought I’d be back supporting my boyfriend with his fashion brand, but when I met him, his style was the first thing I noticed,’ she gushed. ‘He’s the coolest guy with style I’ve ever met.’

She continued: ‘I can’t believe the madness he has for the quality, his vision to design, and his perfectionism to create the ultimate cuts for gender-neutral clothing. His ethics in how he produces clothes ethically and sustainably really align with my values.’

Juliette said the response to Sasha’s designs have already been overwhelming.

‘Clients have been giving us insane feedback – like it’s the best thing they’ve ever worn. This is just the beginning for him and I can’t wait to see the brand go global and do things differently in the industry.’

French singer Stan Rittner dressed in a daring silver faux snakeskin Yemat vest baring his chest, emblazoned with the brand’s name in bold block lettering

Stan accessorised with clear-lens glasses, a chunky diamond necklace and slicked-back hair, channeling 90s runway rebel energy

Speaking exclusively to Daily Mail Australia, Juliette opened up about returning to her fashion roots to support Sasha’s dream

What began as a humble dream to create standout T-shirts has quickly evolved into a full-fledged fashion movement

This isn’t the first time this hip brand has enlisted the help of a hot pop artist to front the brand. Pictured: Tom Jay Williams

The label’s name, YEMAT, is a play on the phrase ‘you mad?’ – a nod to those who feel different or dare to challenge the status quo.

Sasha added: ‘I’m proud that Australia gave me the freedom to manifest my dream – to build a brand that embodies people who are labelled as being ‘you mad?’ for being a bit different or pursuing the impossible.’

What began as a humble dream to create standout T-shirts has quickly evolved into a full-fledged fashion movement.

Drawing from his roots in Belarus and Italy, and now based in Australia, Sasha’s brand blends high-end streetwear with purpose, ethics and sustainability.

YEMAT isn’t just about clothes – it’s about conviction.

Built on a foundation of integrity, creativity and social justice, the brand is uncompromising in its commitment to sustainability.

Sasha spent two years carefully sourcing factories that pay workers a living wage and operate free from exploitation.

‘It’s easy to start a brand using sweatshops,’ Sasha told Daily Mail Australia. ‘But I could never build a business off the suffering of others. I want to create fashion that stands the test of time – both ethically and stylistically.’

Inspired by his personal journey and deepened by his Christian faith, Sasha describes the creation of YEMAT as a spiritual calling.

After moving to Australia, he reconnected with his beliefs and credits Jesus Christ as the reason behind his newfound direction and clarity.

The brand’s slogan, ‘Determination Exceeds Everything,’ reflects that mission – a message of hope, perseverance and authenticity.