Change is never easy—especially when it comes to a storied franchise like the Boston Bruins. This week, the team sent shockwaves through its passionate fanbase by teasing a bold new look for the upcoming season, sparking heated debates and emotional reactions across social media. For a team that prides itself on tradition and loyalty, any alteration to its iconic image is bound to stir up strong feelings, but this particular reveal has struck a deeper nerve than most.

With hints of a return to their classic roots, the Bruins’ decision to revisit an old-school logo has not only reignited nostalgia among longtime supporters but also ignited controversy. Many fans are questioning whether the move truly honors the team’s rich history or if it inadvertently overlooks some of the franchise’s most beloved modern legends. In particular, the absence of Brad Marchand—a player synonymous with Bruins grit and heart—from recent tributes has left a bitter taste for many.

As the city of Boston buzzes with anticipation (and a fair bit of outrage), all eyes are now on the Bruins’ next steps. Will this new era unite the fanbase, or will it deepen the divide between tradition and progress? The answer may be revealed sooner than anyone expects.

Photo credit: Bob DeChiara-Imagn Images

It appears that the Boston Bruins have teased a new logo, which isn’t sitting well with many loyal fans, especially after many feel it disrespects Brad Marchand.

The Boston Bruins are going to have a new look during the next season. In a couple of posts made on social media on Monday morning, the Original Six franchise has teased a revamped jersey for next season, showing off the logo they plan on using for their jersey.

The Bruins are returning to the team’s old-school logo

According to one post, the return of the old-school ‘B’ will be used by the team going forward. The logo itself isn’t a new concept, as the traditional Boston ‘B’ in the middle of a spoked circle has been a staple of the franchise since 1949.

Before then, the team either simply had a ‘B’ on its sweaters or the old-school logo featuring the words ‘Boston Bruins’ that surrounded a bear, which has been instilled as an alternate logo in recent years.

The logo that was posted on Monday resembled that of which the Bruins used from 1949 to 1995, and was brought back with slight modifications for the franchise’s 100th season in 2023-24.

During the first run of the logo, Boston had great success, with the likes of Bobby Orr, Phil Esposito, and Gerry Cheevers, as the team won Stanley Cups in 1970 and 1972, as well as making it to the final 10 times in all.

Not everyone was pleased, however, as loyal fans weren’t happy with how they felt the team disrespected legend Brad Marchand by not including him in the tribute video on social media that showed all of the greats of the past.

The actual reveal of the team’s new jersey isn’t being held until Wednesday. With the team having gone through so many different renditions of the black and yellow, it’ll be interesting to see what the organization has in store for the future.