Guy Sebastian can’t catch a break.

The Aussie singer, 43, has been caught in another embarrassing promotional gig for his new album.

The Aussie singer, who rose to fame after winning the first season of Australian Idol, is currently spruiking his newly released album 100 Times Around The Sun at various locations across Australia.

Last week he performed to a crowd of just eight fans at the JB Hi-Fi shop in Darwin’s Casuarina Square.

Now, a video has been shared on Reddit showing the songwriter performing at the Apple Store in Sydney City Centre.

‘Stumbled upon a pop-up Guy Sebastian show at the city Apple Store tonight?’ one person captioned the clip.

Guy Sebastian can’t catch a break. The Aussie singer, 43, has been caught in another embarrassing promotional gig for his new album

A video has been shared on Reddit showing the songwriter performing at the Apple Store in Sydney City Centre

In the video, Guy performed a passionate rendition of his 2012 hit Battle Scars as fans watched on at the George Street store.

Social media users flooded the post to poke fun at Guy’s recent Sydney performance.

‘And the crowd goes mild,’ one person wrote below the post.

Another quipped: ‘Who approved his busking licence?’

‘Did you get the phone cable you were looking for or was Guy blocking the shelf?’ one social media user joked.

Others mentioned his recent appearance at Westfield Parramatta, where Guy performed to shoppers passing by in a pop-up performance.

‘Was at Parra Westfield Sunday. Seems to be giving concerts away,’ one fan said.

Another penned: ‘He’s doing the Westfield circuit too.’

Guy did not seem fazed about the criticism, and was seen smiling while walking through Sydney Airport with his entourage in tow.

Guy did not seem fazed about the criticism, and was seen smiling while walking through Sydney Airport with his entourage in tow

Guy, who recently quit The Voice to focus on making new music, had a giant grin on his face as an excited fan approached him for a selfie

After the photo, Guy swiftly joined his crew, grinning after the heartwarming fan moment

He then proceeded to board a plane at the departures gate

Guy, who recently quit The Voice to focus on making new music, had a giant grin on his face as an excited fan approached him for a selfie.

The Who’s That Girl hitmaker veered from his security as he leaned in for a picture with the chuffed fan.

After the photo, Guy swiftly rejoined his crew, grinning after the heartwarming fan moment.

He then proceeded to board a plane at the departures gate.

Last week, Guy’s personal appearance at a suburban Darwin shopping centre ended abruptly following an awkward moment with a young girl.

Just a handful of people had lined up to see the former chart topper and Australian Idol winner for a signing session to mark the launch of his new album.

Store bosses insisted around 40 people queued up to meet and greet the star at the JB Hi-Fi shop in Darwin’s Casuarina Square.

But Daily Mail staff at the scene put the real figure closer to just eight – and the event suddenly ended after he was introduced to the young girl.

Last week, Guy’s personal appearance at a suburban Darwin shopping centre ended abruptly following an awkward moment with a young girl

Guy told a girl that her painting made him look like a ‘police officer’

He posed beside copies of his new album

The child had painted a picture of the singer and wanted him to keep it, but Guy tried to graciously refuse to accept the gift.

Guy said it would be better if she kept it, and added that it looked ‘amazing’.

Instead, he offered to sign the picture, telling the child her painting made him look like a ‘police officer’ and that she had ‘nailed it’.

Guy and his entourage left the store shortly after, with the star appearing tired and forlorn as he attempted to smile for the few diehard fans present.