Kyle Sandilands previously made a bold threat about his Melbourne radio future. The latest ratings suggest he may soon have to make good on that promise.

KIISFM will be able to save a dollar and dust off the old “Thanks for making us the 8th most popular show” billboards in Melbourne after the under-pressure Kyle & Jackie O breakfast show lost ground in the latest and sixth radio ratings survey of 2025.

The duo dropped by a whisker, 0.1. Still, it was enough to see them beaten by 3AW’s Ross Stevenson and Russel Howcroft (+1.3 to 20.3), GOLD104.3’s Christian O’Connell (+0.8 to 10.9), Fox FM’s Fifi, Fev & Nic (+0.5 to 9.5), Nova’s Jase & Lauren (-1.6 to 8.4), Smooth’s Mike Perso (-0.2 to 7.8), Triple M’s Mick in the Morning with Roo, Titus and Rosie (-0.7 to 7) and ABC Melbourne’s Sharnelle Vella and Bob Murphy (+0.9 to 6.4) and slide back a position from seventh to eighth.

KIISFM’s infamous ‘Thanks for making us the 8th most popular show’ billboards could make a comeback in Melbourne after Kyle and Jackie O dropped a spot in the latest radio ratings survey. Picture: Supplied
KIISFM’s infamous ‘Thanks for making us the 8th most popular show’ billboards could make a comeback in Melbourne after Kyle and Jackie O dropped a spot in the latest radio ratings survey. Picture: Supplied

Kyle and Jackie O have recorded their worst result in Sydney, dropping 1.7 share points to 13.6 per cent, while simultaneously sliding from 7th to 8th place in Melbourne. Picture: Instagram
Kyle and Jackie O have recorded their worst result in Sydney, dropping 1.7 share points to 13.6 per cent, while simultaneously sliding from 7th to 8th place in Melbourne. Picture: Instagram
The loss to a strengthened ABC Local Radio will hurt the pair, with Sandilands previously threatening to pull the pin in Melbourne if the program failed to build on its meagre gains.

In Sydney, where the gap between the two highest rating breakfast shows and the rest of the playing field widened, Sandilands and Henderson posted a 13.6 per cent market share to finish second behind 2GB breakfast talkback star Ben Fordham with 16.8.

Fordham’s results in the latest GfK survey saw him lift by 2.6 in the survey period from July to September – the best result in Sydney breakfast for the survey – while the Kyle & Jackie O show dropped by 1.7 share points, recording the worst result.

Ben Fordham has delivered the best breakfast result in Sydney, surging 2.6 points to reach 16.8 per cent and extending his lead over second-placed Kyle and Jackie O. Picture Thomas Lisson
Ben Fordham has delivered the best breakfast result in Sydney, surging 2.6 points to reach 16.8 per cent and extending his lead over second-placed Kyle and Jackie O. Picture Thomas Lisson
The battle for third saw Nova’s Fitzy, Wippa with Kate Ritchie lift by 1.1 to achieve an 8.6 share – a shot in the arm for the trio following reports this may be the team’s last year in the breakfast slot on Nova Sydney.

Jonesy & Amanda followed in fourth with eight (+0.1) while Smooth and ABC Sydney with Craig Reucassel tied in fifth with 7.8 (down 0.3 and up 0.2 respectively).

Well back in the Sydney field were Triple M with Beau, Cat & Woodsy with 4.9 (-0.4), Triple J with 3.9 (+0.5) and 2DAY’s Jimmy & Nath with Emma with 3.6 (-0.3).

Ross Stevenson and Russel Howcroft have strengthened their stranglehold on Melbourne breakfast radio, jumping 1.3 points to 20.3 per cent on 3AW, more than double their nearest competitor. Picture: Facebook
Ross Stevenson and Russel Howcroft have strengthened their stranglehold on Melbourne breakfast radio, jumping 1.3 points to 20.3 per cent on 3AW, more than double their nearest competitor. Picture: Facebook
IT proved a strong survey for 2GB morning show host Mark Levy with 14.9 (+3.4) – the largest margin hike in the Sydney survey – and a decent one ABC Sydney’s morning show host Hamish Macdonald with 7.1 (+1.5).

Both talk stations were up across the day in four consecutive daytime shifts.

Overall in Sydney 2GB topped the week for with a 14.2 share (+2.6) ahead of Smooth 10.7 (-1.1), KIIS FM 9.8 (-1.3), GoldFM101.7 7.9 (unchanged), Nova 7.1 (-0.3), ABC Sydney 6.6 (+1.0), Triple M 4.7 (-0.8), Triple J 4.4 (+0.1), 2DAY 3.8 (-0.3) and 2UE 3.0 (+0.6).

In Melbourne the overall results saw 3AW achieve a 14.6 per cent market share (+1.1), Gold104.3 11.7 (unchanged), Smooth 9.8 (unchanged), FoxFM 8.6 (+0.4), Triple M 7.9 (-0.3), Nova 7.1 (-1), ABC Melbourne 6.5 (+0.7), KIIS FM 4.9 (-0.7) and 3JJJ and SEN tied with 3.4.