The Province is offering a reward of up to $150,000 for information about the disappearance of siblings Lilly and Jack Sullivan.

On May 2, the RCMP started a missing persons investigation for Lilly, 6, and Jack, 4, after family members could not locate the children in their home or on the property in Lansdowne Station, Pictou County.

Family members reported they last saw Lilly inside the home and could hear Jack on the morning of May 2. The investigation has confirmed that both Lilly and Jack were with family members on the afternoon of May 1.

“The disappearance of Jack and Lilly Sullivan is felt across the province and beyond, and my heart goes out to the family, the community and everyone who has been working to find these children since Day 1,” said Becky Druhan, Attorney General and Minister of Justice. “Police and investigators are working tirelessly to find answers, and I urge anyone with information to please share this with the RCMP as soon as possible.”

Lilly Sullivan is described as four feet tall and weighing 60 pounds, with light brown hair and hazel eyes. At the time of her disappearance, Lilly was believed to be wearing a pink Barbie top, pink rubber boots with rainbow print and carrying a cream-coloured backpack with strawberry print.

Jack Sullivan is described as three feet six inches tall and weighing 40 pounds, with dark blonde hair and hazel eyes. At the time of his disappearance, Jack was believed to be wearing a pull-up diaper, black Under Armour jogging pants and blue rubber boots with dinosaur print.

The Government of Nova Scotia has announced a $150,000 reward for information leading to the safe return or discovery of 6-year-old Lily Sullivan and her 4-year-old brother Jack, who vanished from their rural home in Pictou County more than two weeks ago. The substantial reward underscores the gravity and urgency of the search, which continues to grip the province and the nation with sorrow and determination.

The siblings disappeared on the morning of Friday, May 2, from their family’s property on Gairloch Road in Lansdowne Station. Their mother, Amanda Sullivan, told authorities she had last heard them playing in the living room around 10 a.m. When she checked on them later, both children were gone. The patio doors at the back of the house were open, and there were no immediate signs of distress or struggle.

From the outset, the community has poured its energy into the effort to bring Lily and Jack home. Hundreds of search-and-rescue volunteers, along with RCMP officers, canine units, helicopters, drones, and thermal imaging crews, have combed the woods, ravines, and nearby trails. Despite the scale and intensity of the operation, not a single confirmed clue has surfaced to explain where the children went or what may have happened to them.

On Tuesday morning, Premier Colton Hayes, alongside Justice Minister Erin MacDonnell and senior RCMP officials, announced the provincial reward initiative during a press conference in Halifax. The announcement comes amid mounting pressure from the public and local leaders to intensify the investigation.

“We are exhausting every resource available,” said Premier Hayes. “We are not giving up on Lily and Jack. This reward is meant to encourage anyone with even the smallest piece of information to come forward. No detail is too minor. If you saw something, heard something, or know something—now is the time to speak.”

The $150,000 reward is one of the largest ever offered in a missing persons case in Nova Scotia and is being coordinated through the Department of Justice’s Major Unsolved Crimes Program. Officials confirmed that the reward would remain available until a significant breakthrough is made or until the children are located.

The reward is specifically for information that leads directly to finding Lily and Jack or conclusively determining what happened to them. Tips can be submitted anonymously, and authorities are encouraging anyone who may have seen unusual vehicles, people, or activity near Gairloch Road on the day of the disappearance to step forward.

RCMP investigators say they are still treating the case as a missing persons investigation and have not ruled out any possibilities, including abduction. However, no suspects have been publicly identified, and authorities continue to analyze footage, interview locals, and follow leads.

“We’ve collected dozens of surveillance clips from surrounding roads and properties,” said Sergeant Colin Fraser, the RCMP’s lead on the case. “We’ve received over 400 tips so far. The challenge is separating rumor from fact. But we are reviewing every single one.”

Among the few developments in recent days is a renewed focus on a vehicle reportedly seen near Gairloch Road around the time the children disappeared. Witnesses in the area described a dark SUV idling on the gravel shoulder. Police have not confirmed a connection but are urging anyone who may have seen the vehicle—or who may have dashcam footage—to come forward.

For the Sullivan family, the reward announcement offers both hope and heartache. Amanda Sullivan released a brief statement through her family spokesperson: “Every day without my babies is unbearable. Please, if you know anything, say something. Jack and Lily are kind, sweet, and full of life. They don’t deserve this. We just want them home.”

Amanda has remained mostly out of the public eye, focusing on cooperating with authorities and caring for her older son, 9-year-old James, who has also been deeply affected by the disappearance of his siblings.

The community response has been unwavering. Churches, schools, and local organizations have held prayer vigils, fundraisers, and public awareness campaigns. Flyers are posted in nearly every storefront and on bulletin boards from Pictou to Halifax. Social media pages dedicated to the case have attracted tens of thousands of followers and supporters from across Canada and beyond.

At West Pictou Consolidated School, where Lily is enrolled in Grade Primary, students and staff have created a mural filled with messages of hope and love. “We believe Lily and Jack are out there,” said Principal Teresa Drummond. “We will not stop believing until they are home.”

Child safety advocates have praised the reward move and urged other provinces to adopt similar approaches for active, high-priority missing persons cases. “Time is everything in these situations,” said Elaine O’Neill, director of Missing Children Atlantic. “A reward can be the tipping point—especially when someone may be hesitant or afraid to come forward.”

RCMP officials have reiterated that the reward is not a replacement for ongoing investigative work. Rather, it is an incentive to overcome silence, fear, or reluctance in cases where someone may have critical knowledge but hasn’t come forward.

As the days pass, the emotional toll continues to grow—but so does the sense of resolve. Search teams remain active daily, checking trail systems, old cabins, riverbanks, and abandoned vehicles. Specialized trackers and search dogs have been brought in from other provinces, and coordination with national agencies is ongoing.

While no one can say how long the search will last, there is no indication of it slowing down. “We are in this for the long haul,” said Sgt. Fraser. “Until we find Lily and Jack, this case will remain our top priority.”

In the meantime, residents continue to tie pink and blue ribbons to their mailboxes and tree trunks—symbols of a community still waiting, still hoping, and still refusing to let go. The children’s names are spoken in whispers and shouted in prayers.

A large banner hangs outside the Lansdowne Station fire hall: “Bring Them Home.”

Anyone with information regarding the disappearance of Lily and Jack Sullivan is urged to contact the Nova Scotia RCMP or Crime Stoppers at 1-800-222-TIPS. The $150,000 reward remains active and confidential tips are welcome.