Hoda Kotb to Earn “More” Than Her Previous $7M Salary After Sudden Today Show Exit

Hoda Kotb, the beloved co-host of NBC’s Today show, has recently made headlines with her surprise departure from the program on January 10, 2025. With this unexpected exit, Hoda is positioned to earn considerably more than her previous annual salary of $7 million. Insiders report that without the obligations of a full-time role at NBC, she is keen to explore diverse opportunities beyond traditional television, such as brand endorsements and engaging speaking events.
Exploring New Horizons in Wellness and Personal Growth
As Hoda embarks on this new chapter in her career, she is focusing on wellness and personal empowerment. Leveraging her years of media experience, she aims to resonate with audiences on a deeper level. Hoda is reportedly in the developmental stages of launching a wellness app that seeks to inspire and guide users toward healthier lifestyles. Additionally, she is organizing a series of motivational speaking events that will emphasize transformative lifestyle changes.
The approach that Hoda is taking reflects her understanding of the evolving media landscape and audience expectations. Instead of confining herself to a TV studio, she is embracing the flexibility and creativity that come with independent projects. This pivot could allow Hoda to cultivate a more fulfilling career that aligns closely with her personal values and community aspirations.
Potential Replacement and Shifts in NBC’s Agenda
In the wake of Hoda’s departure, NBC is exploring new options for the Today show, with actress Scarlett Johansson emerging as a potential replacement. Known for her captivating screen presence and two recent guest appearances on the show, Johansson is reportedly being offered a salary in the ballpark of $5 million per year. This move has sparked speculation about how her star power could impact viewership ratings, potentially giving the network a needed boost.
Historically, salaries at NBC have varied widely, with Hoda’s previous contract being significantly less than that of her predecessor, Matt Lauer, who was earning around $20 million per year before his controversial exit in 2017. Hoda has often expressed her contentment with her pay, citing her passion for her role as her primary motivator. However, it’s evident that the broadcasting landscape is changing, with new opportunities taking center stage.
The Future is Bright for Hoda Kotb
Looking ahead, Hoda seems poised to make a significant impact through her new ventures. By pivoting to wellness initiatives and focusing on personal growth, she is aligning her career with her passions. Her recent public appearances have emphasized her determination to remain active and engaged in her pursuits, hinting at thrilling possibilities to come.
The upcoming wellness app and speaking engagements could very well transform Hoda into a leading voice in lifestyle and personal transformation. As she ventures into this uncharted territory, her audience eagerly anticipates how she will continue to inspire and uplift those around her.

As for NBC, the network has high hopes that scaling up the show’s star power will translate to increased viewer engagement. Should they secure Johansson as a permanent co-host, it could signal a substantial change in the dynamics of the show and its audience reach.
In summary, Hoda Kotb’s unexpected exit from the Today show is more than just a departure; it’s a new beginning filled with excitement and opportunity. With her focus clearly set on growth and wellness, both she and her audience are bound to thrive in the journeys ahead. For those looking to stay in touch with Hoda’s ventures or seeking motivation in their personal lives, following her journey could provide significant inspiration!

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