Las Vegas Aces coach Becky Hammon conveyed one certainty about her team during their WNBA championship parade on October 17.

Becky Hammon’s journey to this point has been one of breaking barriers and redefining success. After an illustrious playing career and years as an assistant coach with the San Antonio Spurs — where she became the first full-time female assistant in NBA history — Hammon made headlines when she took over the Aces in 2022.

In just three seasons, she has transformed the team into a juggernaut, blending her deep basketball IQ with a fiery leadership style that demands accountability and excellence. “Her standard is greatness,” said veteran Chelsea Gray. “She doesn’t settle for good — and that’s why we’re here again.”

The WNBA community has long recognized Hammon as one of the most influential figures in women’s basketball, but this third title has elevated her legacy to legendary status. Analysts across the sports world have compared her dynasty to Phil Jackson’s Bulls or Steve Kerr’s Warriors — teams that not only dominated but defined their eras.

“Becky Hammon isn’t just coaching a team; she’s shaping a movement,” said ESPN’s Monica McNutt during post-parade coverage. “Her leadership is changing how people see the women’s game — powerful, confident, and unapologetic.”

What made Hammon’s mic-drop moment resonate even more was its timing. The WNBA has seen an unprecedented surge in attention and fan engagement over the past two seasons, thanks in part to stars like Caitlin Clark, A’ja Wilson, and Breanna Stewart capturing mainstream interest.

In that context, Hammon’s statement — “We. Run. This. League.” — felt like more than just celebration. It was a declaration of the Aces’ ownership of this new era and a challenge to the rest of the league: catch us if you can.

Jul 8, 2025; Brooklyn, New York, USA; Las Vegas Aces head coach Becky Hammon at Barclays Center. Mandatory Credit: Wendell Cruz-Imagn Images | Wendell Cruz-Imagn Images

The Las Vegas Aces have surely been doing a lot of celebrating ever since capturing their third WNBA championship in the past four seasons after their sweep over the Phoenix Mercury in the 2025 WNBA Finals.

The four-word statement spread like wildfire across social media within minutes. Clips of the moment were shared by ESPN, Bleacher Report, and countless WNBA fan accounts, racking up millions of views.

Fans and athletes alike hailed Hammon’s bold words as the perfect summary of the Aces’ historic reign. One post on X (formerly Twitter) read, “Becky Hammon just dropped the coldest line in WNBA history.”

Another added, “Dynasties talk differently — and she’s earned every syllable.” Even NBA players chimed in, with stars like Damian Lillard and Chris Paul congratulating the Aces and applauding Hammon’s leadership.

The Aces’ three-peat places them in rare company. They are now the first WNBA team in over two decades to win three consecutive championships, joining legends like the Houston Comets and Los Angeles Sparks in the pantheon of basketball dynasties.

Under Hammon’s guidance, Las Vegas has built a reputation for unrelenting excellence — blending fast-paced offense, relentless defense, and unmatched chemistry. The win not only cemented their dominance on the court but also elevated the franchise as a cornerstone of the WNBA’s rapidly growing global brand.

Hammon’s speech was more than a celebration; it was a statement of empowerment and identity. Her words resonated deeply with fans who have followed the team’s rise from expansion franchise to powerhouse. “She didn’t just say it — she meant it,” said one fan in attendance.

“This team changed the culture of the league. They’ve made winning look inevitable.” The crowd’s reaction proved it: chants of “A-C-E-S! A-C-E-S!” echoed for blocks after Hammon’s mic drop, the kind of energy rarely seen outside of major championship parades.

And this team is more than deserving of bottling bottles and letting their hair down, so to speak, after their rollercoaster 2025 campaign concluded with yet another championship for Becky Hammon and her Las Vegas roster.

After their stunning 111-58 defeat to the Minnesota Lynx on August 2, the Aces had a 14-14 record and were merely on the cusp of playoff position. Immediately after that loss, the team rattled off a 16-game winning streak that skyrocketed them up the WNBA standings all the way to the No. 2 seed, having all the momentum in the world headed into the league’s postseason.

Sep 30, 2025; Las Vegas, Nevada, USA; Las Vegas Aces center A’ja Wilson (22) celebrates with Las Vegas Aces guard Jewell Loyd (24) near the end of an overtime period against the Indiana Fever during game five of the second round for the 2025 WNBA Playoffs at Michelob Ultra Arena. Mandatory Credit: Stephen R. Sylvanie-Imagn Images | Stephen R. Sylvanie-Imagn Images

The parade, held under a bright Nevada sun, was everything you’d expect from Las Vegas: loud, proud, and absolutely electric. Fans lined the streets holding up signs that read “Three-Peat Queens” and “Hammon’s Heroes,” while music blasted from floats carrying players like A’ja Wilson, Chelsea Gray, and Kelsey Plum.

The team danced, laughed, and waved championship trophies high above their heads, savoring a moment that many are calling one of the greatest runs in modern women’s basketball history.

When Becky Hammon finally took the stage, the energy shifted from celebration to reverence. Dressed in a sleek black Aces jacket and sunglasses, she stood before the microphone and began by thanking the fans, her players, and the city of Las Vegas.

“You’ve been with us through every battle, every injury, every doubt,” she said, her voice strong but emotional. “You believed when no one else did.” The crowd erupted in cheers. But it was her closing statement that ignited the loudest roar of the day — a confident, unapologetic proclamation of dominance: “We. Run. This. League.”

And while this team faced its fair share of adversity in the postseason (particularly when they were taken to the absolute brink in their WNBA Semifinals series against the Indiana Fever), their championship pedigree, elite coaching, and star-studded roster that includes A’ja Wilson, who is arguably the best WNBA basketball player of all time at this point, shined through and led Las Vegas to the promised land.

Becky Hammon’s Aces Stance Speaks Volumes as Las Vegas Championship Parade

If Aces’ championship celebrations certainly didn’t slow down on October 17, as the city of Las Vegas honored them with a WNBA title victory parade.

After smiling and waving down the Las Vegas Strip for some time, the Aces eventually made their way to the part of the parade where everybody gets up and says some words to the fans in attendance. Once the ownership spoke, it was Becky Hammon’s turn. And while she kept her speech relatively short and sweet, she dropped one great nugget at the end.

When speaking about the Aces capturing three championships in four years, Hammon said, “I’m very comfortable in the underdog role… But you can’t count this group out, ever. I don’t care if we’re the No. 8-seed, 1-seed, 2-seed, whatever.

“You don’t want it,” Hammon added. She paused for a cheer before reiterating, “You don’t want it!”

“I don’t care if we’re the No. 8-seed, 1-seed, 2-seed whatever. You don’t want it.”

Becky Hammon on the Aces’ third WNBA title in four years 🥶 pic.twitter.com/9Jc0Wte1XY

— espnW (@espnW) October 18, 2025

There’s no doubt that no team wanted to meet Las Vegas in the playoffs, even if they hadn’t been riding a 16-game winning streak.

And Becky Hammon’s squad showed exactly why that was the case throughout the postseason, en route to yet another WNBA championship trophy.

BECKY HAMMON DROPS MIC AT ACES PARADE! “We. Run. This. League.” — Coach Hammon Stuns Crowd With 4-Word Flex After Historic Three-Peat

Las Vegas turned into a sea of red, black, and gold as thousands of fans flooded the Strip to celebrate the Aces’ historic three-peat championship — and Coach Becky Hammon made sure the moment ended with a message no one would forget.

Standing before an ecstatic crowd of players, fans, and cameras, Hammon delivered a speech that started with gratitude and ended with a mic-drop declaration that instantly went viral: “We. Run. This. League.” The four words sent the crowd into an uproar and cemented the Aces’ dynasty status as the undisputed queens of the WNBA.

Players, too, embraced the moment. A’ja Wilson, fresh off another Finals MVP performance, stood beside her coach grinning ear to ear. “That’s Coach Hammon for you,” she told reporters afterward. “She says what everyone else is thinking. We do run this league right now — and we’re not done.”

Wilson, who has emerged as the face of the franchise and arguably the face of the WNBA, called the three-peat “a product of belief, hard work, and sisterhood.” Teammate Kelsey Plum echoed the sentiment on her Instagram story, posting a clip of Hammon’s speech with the caption: “Coach said what needed to be said 🔥.”

The parade itself was a spectacle befitting a dynasty. Fans waved flags, players sprayed champagne, and Las Vegas landmarks lit up in Aces colors. A helicopter hovered above, capturing aerial shots of the jubilant crowd that stretched down the Strip.

“This city knows how to throw a party,” Hammon quipped earlier in the ceremony, drawing laughter from the crowd. By the time she dropped her now-iconic line, the celebration had transformed into something bigger — a moment of unity and pride for women’s sports in general.

As night fell over Las Vegas, the Aces’ victory parade continued to trend worldwide. Merchandise featuring the slogan “We. Run. This. League.” began circulating online within hours, with fans calling it the new rallying cry for the franchise. Even rival players acknowledged the significance of the moment, with some commenting that Hammon’s statement perfectly captured the Aces’ current dominance.

For Becky Hammon and her squad, the mic drop wasn’t just a boast — it was a promise. “We’re not satisfied,” she said in a post-parade interview. “Winning is great, but building something that lasts is even better. This is about legacy.” With a young core, elite coaching, and the swagger of champions, the Las Vegas Aces are already setting their sights on an unprecedented fourth consecutive title.

In a league that’s growing faster than ever, Becky Hammon’s words will echo far beyond that parade stage. They weren’t just for the fans or even for the Aces themselves — they were for every woman in sports who’s ever been told to play small. With a confident grin and four perfectly chosen words, she made her message clear to the world: this is their time, their league, and their legacy.

And in true Las Vegas fashion, she dropped the mic — because when you’ve already proven you run the league, there’s really nothing left to say.