This Morning, Loose Women and Lorraine Forced to Share New Studio Amid ITV Cuts

ITV is undergoing significant changes in its daytime programming lineup as part of a comprehensive budget restructuring initiative.

As the network grapples with financial challenges, hit shows “Loose Women,” “Lorraine,” and “This Morning” will be transitioning to a new studio space at The H Club located in Covent Garden, London, set to commence in 2026.

These adjustments are aimed at achieving ITV’s goal of a £15 million reduction in expenses.

 

Changes to Show Scheduling

The revised scheduling will see considerable alterations, with “Lorraine” being downsized to an airing schedule of only 30 weeks per year.

Additionally, the show will experience a cut in broadcast time, losing half an hour to the early morning program “Good Morning Britain.”

Meanwhile, “This Morning” will continue its weekday time slot from 10 AM to 12:30 PM, and “Loose Women” will now be airing directly after, from 12:30 PM to 1:30 PM for the designated 30-week period each year.

 

Innovative Features of the New Studio

ITV executives have highlighted the anticipated benefits of transitioning to the new studio, emphasizing that it will feature state-of-the-art technology designed to enhance production quality.

The move aims to ensure a seamless viewing experience for audiences while continuing to deliver the shows they love.

This cutting-edge facility is expected to foster a dynamic creative environment for the show’s hosts, guests, and production teams alike.

ITV Leadership’s Perspective on the Changes

Emma Gormley, Managing Director of ITV Studios Daytime, expressed her appreciation for the dedication and resilience of the production teams in navigating these upcoming changes.

She reiterated ITV’s commitment to producing high-quality, engaging live television that meets audience expectations.

Kevin Lygo, Managing Director of ITV’s Media and Entertainment Division, also reinforced the fundamental importance of daytime programming to ITV’s identity, assuring viewers that the focus on delivering trustworthy news and engaging discussions will remain untouched by the restructuring.

However, not all reactions have been positive. Former “Loose Women” panelist Sherrie Hewson expressed concern regarding the cuts, suggesting they could adversely affect viewers, particularly older demographics who depend on the networks for engaging and supportive content.

In light of these changes, some staff members have raised apprehensions about job security, but ITV is committed to providing necessary support for employees as they transition through this phase.

As ITV strategically pivots to meet contemporary challenges, these significant adjustments reflect a broader commitment to ensuring sustainability and adaptability in an evolving television market.

The organization continues to prioritize its essential role in providing reliable news and engaging entertainment to its audience, despite the hurdles it faces ahead.

For avid fans of “Loose Women,” “Lorraine,” and “This Morning,” these developments may stir a mix of curiosity and concern.

Stay tuned to ITV for updates regarding these changes and how they will shape your favorite programs in the near future.