CHA-CHA-CHING! Shirley Ballas’ Million-Pound Salary as Company Earns Seven Figures and Doubles Profits after Book and TV Deals
Shirley Ballas, the beloved judge from *Strictly Come Dancing*, has recently celebrated a remarkable financial milestone with her company, Dance with Passion. This dance enthusiast has taken home a staggering seven-figure salary, highlighting her successful endeavors, which have propelled her business revenues into seven figures while doubling profits compared to previous years. The surge in income is largely attributed to her lucrative book deals and television projects.
In the financial year that ended on March 31, 2025, Ballas’s company reported profits of £349,280. This impressive figure contributes to an overall profit total of approximately £1.2 million. It means the 64-year-old dancer and entrepreneur is earning around £6,650 weekly from her thriving business, showcasing the fruits of her labor in the entertainment industry.
Exploring the Financial Success of Dance with Passion

Dance with Passion has proven to be a successful venture for Ballas, acting as a central hub for her earnings from various television initiatives. Recent filings from her company disclosed total assets reaching £1,420,751, with cash reserves exceeding £1.4 million. While her financial achievements are commendable, the company also faces financial responsibilities, including a corporation tax bill of £152,843 and additional taxation obligations.
Ballas’s earnings have seen a remarkable increase from the previous year, where profits stood at £181,093. The growth in her financial success is evident in her profit history, showing steady upward trends from £201,391 in 2023 to £237,913 in 2022, and reflecting a robust trajectory since she established her business in 2019.
New Ventures and Creative Pursuits

Aside from her judging role on *Strictly Come Dancing*, Ballas has ventured into the literary world, publishing two thrillers, *Murder on the Dance Floor* in 2023 and *Dance to the Death* in 2024. Both books are part of her intriguing series, *The Sequin Mysteries*. In interviews, Ballas has expressed a deep sense of belonging and respect within the dance community, which has undoubtedly contributed to her success.
Ballas is also embracing new entrepreneurial projects. She has collaborated with her fellow *Strictly* co-star, Vito Coppola, to launch a second initiative called Dance with Us, which focuses on promoting the performing arts. This partnership showcases her dedication to nurturing talent and fostering creativity within the dance realm.
The Impact of Fame on Ballas’s Financial Journey
Ballas’s success is not solely measured by her financial achievements but also by her love for dance and the connections she has forged throughout her career. With her extensive experience and dedication to the craft, she has become a respected figure in the entertainment industry. As she navigates her multifaceted career, her financial triumphs serve as a testament to the hard work and perseverance that defines her journey.
In summary, Shirley Ballas’s company, Dance with Passion, has seen remarkable financial growth, attributed primarily to her dynamic presence on television and her recent book publications. As she continues to thrive in her career, her successes exemplify not only her talent but also her relentless pursuit of excellence. Those intrigued by her story should keep an eye on her evolving ventures and upcoming projects that promise to further enrich her impressive portfolio.
If you want to stay updated on Shirley Ballas’s exciting journey, be sure to follow her remarkable work in television and literature. This dynamic figure has much more to offer, making her a continuous source of inspiration in the entertainment world.
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