Bad Bunny to Lead the Apple Music Super Bowl 2026 Halftime Show

Leading up to the announcement, there was widespread speculation about potential performers, with names like Taylor Swift, Miley Cyrus, and Adele being rumored. Adele was reportedly in talks for the 2026 show, while Taylor Swift’s engagement to NFL star Travis Kelce fueled fan hopes for her appearance. However, Bad Bunny’s selection highlights the NFL and Apple Music’s commitment to showcasing diverse and influential artists who resonate with global audiences.


 

The anticipation for Super Bowl LX just skyrocketed with the announcement that global reggaeton sensation Bad Bunny will headline the Apple Music Super Bowl 2026 halftime show.

Scheduled for February 8, 2026, at Levi’s Stadium in Santa Clara, California, this event promises to be a cultural milestone. Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, revealed the exciting news on Instagram with a video featuring his hit track “Callaita,” where he is seen perched atop a goal post in a football end zone. His caption read, “Super Bowl LX. Bay Area. February 2026. #AppleMusicHalftime,” igniting excitement among fans worldwide.

This performance marks a significant moment for Bad Bunny, who expressed deep emotional ties to the event. In a heartfelt press release, he said, “What I’m feeling goes beyond myself.

It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history.”

He further added in Spanish, “Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL,” which translates to “Go and tell your grandmother, that we will be the halftime show of the Super Bowl.”

Bad Bunny’s Journey to the Super Bowl Spotlight

 

 

Bad Bunny’s rise to becoming one of the most influential artists in the world is nothing short of remarkable. Fresh off a record-breaking residency in Puerto Rico, which became the most-watched Amazon Music livestream ever, the Grammy-winning artist is no stranger to the Super Bowl stage. He previously appeared as a special guest during the 2020 halftime show, where Shakira and Jennifer Lopez co-headlined. His electrifying performances of “I Like It” and a mashup of “Chantaje” and “Callaita” alongside Shakira left a lasting impression on millions.

His selection for the 2026 halftime show was praised by Jay-Z, who plays a pivotal role in choosing the Super Bowl performers through his company Roc Nation. Jay-Z stated, “What Benito has done and continues to do for Puerto Rico is truly inspiring

. We are honored to have him on the world’s biggest stage.” NFL’s Jon Barker, Senior Vice President of Global Event Production, also lauded Bad Bunny’s “global energy and cultural vibrancy that define today’s music scene,” highlighting his ability to bridge genres, languages, and audiences.

What to Expect from the 2026 Super Bowl Halftime Show

 

 

Fans can expect a dynamic and unforgettable performance from Bad Bunny that reflects his creative vision and deep connection with his audience. Known for his genre-defying music and vibrant stage presence, Bad Bunny is set to deliver a halftime show that celebrates Latin culture and music on one of the world’s biggest platforms.

The 2026 Super Bowl will be hosted in the San Francisco Bay Area, marking the third time the region has hosted the NFL Championship Game and the second time Levi’s Stadium will be the venue. The stadium previously hosted Super Bowl 50 in 2016, which featured Coldplay, Beyoncé, and Bruno Mars. This time, the event will spotlight Bad Bunny’s unique artistry and cultural influence, promising an electrifying halftime experience.

Other Contenders and the Legacy of Super Bowl Halftime Shows

 

The Super Bowl halftime show has a rich history of iconic performances by artists such as Kendrick Lamar, Rihanna, Dr. Dre, Snoop Dogg, Eminem, The Weeknd, and many more. Each year, the event serves as a cultural touchstone, blending music, entertainment, and sports in a spectacular live broadcast watched by millions worldwide.

Conclusion

Bad Bunny headlining the Apple Music Super Bowl 2026 halftime show is a groundbreaking moment that celebrates Latin culture and music on one of the world’s largest stages. His electrifying performance is sure to captivate audiences and create lasting memories. Don’t miss out on this historic event—mark your calendars for February 8, 2026, and get ready to experience the Super Bowl halftime show like never before. Stay tuned for more updates and exclusive content as the big day approaches!