Angel Reese has quickly become one of the most talked-about players in the WNBA, but her star power hasn’t always translated into the kind of off-court recognition she expected.

According to league insiders, the Chicago Sky rookie was recently left fuming when reports surfaced that Phoenix Mercury guard Sophie Cunningham’s merchandise had completely sold out online, while her own items remained in stock. For a player used to being the center of attention, the news was both frustrating and eye-opening.

Reese entered the WNBA as one of the most hyped rookies in recent memory. Her college career at LSU was defined by dominance, charisma, and a larger-than-life personality that earned her the nickname “Bayou Barbie.” She came into the league expecting to be one of its most marketable stars—someone whose jerseys and merchandise would fly off shelves instantly. Instead, she’s had to watch as other players, including veterans and rivals, outpace her in fan demand.

Cunningham’s popularity is especially telling. Known for her fiery play, trash talk, and underdog mentality, she has built a passionate fanbase over the years. While she might not have the same media spotlight as Reese, Cunningham has cultivated a loyal following that translates directly into merchandise sales. The fact that her jerseys and apparel sold out while Reese’s didn’t struck a nerve with the Chicago forward, who sees herself as the face of the league’s new generation.

Social media amplified the situation quickly. Fans loyal to Reese defended her, pointing out that her rookie season is just beginning and that her time will come. Others suggested that Reese’s polarizing personality may be working against her—that while she draws plenty of attention, not everyone wants to financially support her. Cunningham, on the other hand, benefits from a reputation as a gritty competitor who resonates with both hardcore WNBA fans and casual supporters.

Behind the frustration, though, lies a bigger issue for Reese. Popularity in professional sports isn’t only about on-court performance; it’s also about relatability, image, and the ability to build a brand. Cunningham has spent years connecting with fans through community appearances, candid interviews, and a strong presence on social media. Reese, still adjusting to the professional stage, is finding that hype alone isn’t enough to guarantee long-term loyalty from fans.

The Chicago Sky organization reportedly views the situation as a learning opportunity for their young star. They’ve encouraged Reese to keep her focus on basketball and let her play speak for itself, trusting that consistent performance will eventually boost her marketability. After all, fans tend to gravitate toward players who not only talk big but also deliver big.

Reese’s competitiveness, however, means she doesn’t take setbacks lightly—whether on the court or in the world of endorsements. Those close to her suggest that being outshined in merchandise sales has only added fuel to her fire. If she was already motivat

ed to prove herself against WNBA veterans, now she has an extra chip on her shoulder: proving she can dominate not just in headlines, but in fan loyalty too.

What this episode really shows is the evolving nature of the WNBA’s star system. The league is no longer defined solely by established veterans or championships—it’s also about which players can capture fan imagination, sell tickets, and move merchandise. For Reese, the road to superstardom might take longer than expected, but if history is any guide, her fierce personality and relentless drive will ensure she doesn’t stay behind for long.