Adrian Portelli’s net worth is approximately AUD 1.3 billion or $1.03 billion (USA) as of 2025. His source of wealth is primarily driven by his innovative promotions company, LMCT+, alongside strategic investments in real estate and other ventures.

Adrian Portelli poses for a photo during 2024 Melbourne Cup Day, and Adrian Portelli sits on one of his cars. Photo: Sam Tabone, @adrian_portelli (modified by author) Source: UGC
Key takeaways
Adrian Portelli’s net worth is estimated at AUD 1.3 billion in 2025.
His LMCT+ business accounts for roughly $800 million of his wealth.
His property investments, including a $39 million penthouse in Melbourne, contribute significantly to his wealth.
Adrian Portelli owns an extensive collection of rare sports cars valued at millions, with estimates suggesting around 50 vehicles.
Beyond LMCT+, he has stakes in FlipSide Energy and Gee Up.
His wealth was kick-started by selling successful mobile apps developed in Los Angeles.

Adrian Portelli profile summary

Adrian Portelli’s net worth

According to Daily Mail and MSN, Adrian Portelli’s net worth is estimated at AUD 1.3 billion in 2025. How did Adrian Portelli make his money? He amassed his fortune through a combination of entrepreneurial ventures.
He started with his early foray into technology in Los Angeles, where he co-developed and sold mobile apps for substantial profits. Adrian Portelli’s businesses include LMTC+, FlipSide Energy, Gee Up, Out There Group, Childcare Centers, and Real Estate Development.

Adrian Portelli smiles for the camera. Photo: @adrian_portelli (modified by author) Source: Instagram

What is the business model of LMCT+?
His initial capital in Los Angeles fuelled the creation of LMCT+ in 2018, a subscription-based platform that operates as a trade promotion lottery. The company offers luxury cars, homes, and cash prizes to its 100,000+ subscribers. As a result, LMTC+ generates over $70 million annually.

LMCT+’s success lies in its legal loophole, which allows prize draws while partnering with over 1,000 businesses, such as Beaurepaires and Patriot Campers.
Portelli expanded his wealth through real estate, purchasing high-value properties like a $39 million Melbourne penthouse and multiple homes on The Block.

Additional income streams include investments in FlipSide Energy, Gee Up, and Childcare Centers, proving his ability to capitalise on diverse markets. His knack for identifying and selling undervalued luxury cars at a profit also contributed to his early financial growth.

Adrian Portelli’s career

Adrian Portelli’s career began in his father’s truck repair business, where he gained hands-on experience with vehicles, sparking his lifelong passion for cars. After dropping out of Victoria University, where he studied Building and Design, he moved to Los Angeles to launch a celebrity limousine service, which struggled initially.

A pivotal moment came when he partnered with a tech-savvy roommate to develop and sell mobile apps for significant profits. Returning to Australia, he founded LMCT+ in 2018, transforming it into Australia’s largest car community with over 300,000 members.

Adrian Portelli’s cars

Adrian Portelli poses near a plane and a car. Photo: @adrian_portelli Source: Instagram

Adrian Portelli’s passion for luxury cars is legendary. He earned the nickname “Lambo Guy” after arriving at a 2022 The Block auction in a yellow Lamborghini. His collection, estimated at around 50 rare and limited-edition sports cars, includes Ferraris, Lamborghinis, Bugattis, and a $2 million McLaren Senna GTR, famously craned into his Melbourne penthouse.

The total value of his car collection exceeds $3 million, with Portelli admitting he has lost count of his vehicles. Through LMCT+, he has given away supercars like a $350,000 McLaren 720S, a $400,000 Ferrari 488 Spider, and a $450,000 Lamborghini Performante.

His investment in Out There Group, which manages motorsport events like Summernats, underscores his deep ties to the automotive community. Adrian Portelli’s cars are assets and symbols of his entrepreneurial success and personal passion.

Adrian Portelli’s house

Adrian Portelli’s real estate portfolio is a cornerstone of his wealth, highlighted by his $39 million penthouse in Melbourne’s Sapphire by the Gardens, the city’s most expensive apartment, purchased in April 2023. He uses this property as a “weekender” for a non-urban lifestyle.

Other notable properties include a $2.3 million Gold Coast mansion bought in August 2022 and a home on Queensland’s Hope Island. His The Block purchases are significant, including three houses in 2023 for $12.4 million and all five Phillip Island properties in 2024, totalling $15.03 million. Adrian Portelli’s house is often used for LMCT+ giveaways.

Adrian Portelli is also developing around 20 property projects nationwide, a shift toward full-time property development. These high-profile acquisitions underscore his strategic approach to building wealth through real estate.