Sometimes she’s the artist, sometimes she’s the canvas.
Miley Cyrus is making fashion history as the first face of Maison Margiela in four decades — and she’s doing it in nothing but body paint.
The “Flowers” singer stars in the French house’s Autumn/Winter 2025 Avant-Première campaign, shot by famed Italian photographer Paolo Roversi.
“The nudes by Paolo are so iconic and signature to his art,” Cyrus said of the campaign.Paolo Roversi
The “Used to Be Young” singer is the fashion house’s first-ever celebrity face.Paolo Roversi
Cyrus is styled in “emblematic pieces from the collection,” including leather outerwear and Tabi shoes.Paolo Roversi
In several of the painterly portraits, Cyrus appears nude save for white brushstrokes, accessorized only with a handbag and cleft-toe Tabi boots.
“The nudes by Paolo are so iconic and signature to his art. Standing naked for a fashion campaign felt major,” the 32-year-old said in a release. “All I wore was body paint and the signature painted Tabi boots. In that moment, Margiela and I became one.”
The pop star previously wore Margiela on the 2024 Grammys red carpet.Paolo Roversi
Even the makeup — white mascara and brushstroke-style white shadow — paid homage to one of the house’s classic techniques.Paolo Roversi
The portraits reference the label’s iconic bianchetto technique, first introduced by founder Martin Margiela in 1989.
With bianchetto, layers of white paint are applied to furniture, garments, and now bodies, reducing each surface to a blank canvas and symbolically revealing the “trace of time.”
For longtime Cyrus fans, one image may look familiar. The over-the-shoulder pose echoes the infamous 2008 Vanity Fair photo shoot by Annie Leibovitz, in which a then-15-year-old Cyrus posed draped in nothing but a satin sheet.
The side-profile shot recalls a controversial image from the singer’s past.Paolo Roversi
Cyrus’ 2008 Vanity Fair shoot by Annie Leibovitz caused an uproar when it was published.
The images caused a media firestorm at the time, forcing both the star and the magazine to apologize — though later, the singer changed her tune.
“IM NOT SORRY,” the singer posted on Twitter in 2018 alongside a photo of the New York Post cover from April 28, 2008. “F–k YOU #10yearsago”
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